Boity Thulo added another feather to her entrepreneurial cap this week when she unveiled her brand new haircare range which she describes as an “ode to African women”. This comes a month after she launched her premium Eau de Parfum, Boity Pink Sapphire. Just like that landmark release, her new haircare is a collaboration with Halo Heritage and together it seems as if they may have just created another game-changing hair product for African hair.
Donning our latest Livestyle cover, Boity explained in our interview that this latest venture was inspired by her own hair journey – a story which she has been very open about in recent years but one which she delved even deeper into this week.
From tips on moisture to her thoughts on the continued politicization black women’s hair, Boity shared her wisdom and philosophies on African hair – all of which are grounded from her personal experiences and lessons in hair care and hair maintenance.
To any gents reading this, don’t stop – there’s a little something in here for you as well!
It’s not the destination: It’s the journey.
After a year of making massive moves you’ve just gone on and made another one – this time by venturing further into the hair game. Please tell us more about your latest venture?
My latest venture is extremely exciting, it’s really close to my heart. I have just launched a luxurious haircare range.
I wanted to do something for black women, by black women and everything we did regarding this haircare range is so specific because like I’ve said in other interviews, I have the same hair and I know what our products do and therefore I know why exactly I created our products. I created them from experience. It’s really exciting and I really can’t wait for everyone to try out the products and see how magnificent they are. I haven’t seen a lot of hair products in the game that are as beautiful and luxurious as ours. Normally when it comes to black hair, we get given a great product, but it’s not always presented in such a beautiful way so I wanted to do something different.
The last time that we spoke you had just launched Boity Pink Sapphire – a perfume range for powerful, African women. Would you say that your new hair line is for the same audience?
Absolutely. I think moving forward, with everything that I do I would love for it to be for African women and the haircare range is for sure for African women. The haircare range is a continuation of the perfume; a bit of the perfume’s scent is infused in the hair products so it’s all interlinked and it’s all for African women, for sure.
Take a look at the ingredients that have gone into Boity’s new haircare range below:
Every time you have shown off your natural hair it has become national news! Did this factor in to your decision to explore the hair industry further?
To a small extent but, no not really actually. It wasn’t necessarily because people are going nuts over my hair. For me, it was because of my own personal journey with hair. But people have always held an interest in my hair and asked questions like “How did you get your hair like this” and they motivated me to take certain steps to try and help others, but this has mostly been inspired by my own personal journey.
We read that it took some time for you to develop a relationship with your hair, what would you say was the turning point in this journey?
It’s definitely when I started seeing my hairline grow back, that was a real moment where I could say ‘amazing! We’ve got it!’ but also just seeing how happy my hair became through using the correct products. Seeing it glow, seeing it healthy made me feel like ‘this is fantastic’.
From an entrepreneurial point of view, what can you tell us about the South African hair industry that we might not ordinarily know? Any challenges to breaking into the industry?
There’s been so much growth around haircare for African hair, it’s been building and growing and space is moving even faster – which is fantastic for me. It’s not even necessarily about trying to compete or kick someone out, I just wanted to be a part of the story in that way but in more than just a brief conversation, in more than just a picture, you know, or answering a question here and there. I wanted to be a part of the journey among the other companies who are making products for African hair – and I am glad I am. I don’t think the space is big enough for us to have to be competitive.
When it comes to other hair products or brands, your Tres Semme and Elvive and L’Oreal, there’s been room for all of them all these years. So the time is now for us to get to add to our story and our products. I just want to be an addiction, I don’t want to necessarily be the only one. We are aiming for positive and building a narrative together.
Hair is also a bit of political subject in SA – especially when it comes to schools and the workplace. How do you hope to change perceptions of black women’s hair through your own new venture?
I would love for black women’s hair to be accepted as is, in any shape, form, length, texture, whatever! My biggest wish if for black hair to not have any rules around it, and it shouldn’t be the talk of the town. I want it to be accepted and loved just like any other form of hair. It’s not even about the rest of society loving it, it’s about black women loving their hair. Once we do that we will very quickly start teaching other people how to treat our hair. It’s going to have to start with us loving our hair in any form. We can make a statement with our hair, but not one that gets us fighting amongst black women. Let’s accept our own hair choices. At the core of everything, we should love our hair and accept other people’s decisions to do what they please with their hair as well.
What do you think of how women take care of their hair across the African continent? Are there any countries/nationalities who inspire you?
In South Africa we have such a wide variety of different hairstyles and we are very eclectic when it comes to what we can do with our hair. In some countries, hair is political and religious, whereas in SA I think we have a bit more freedom in the way we express ourselves. And I’m not saying there aren’t any other countries that inspire me, but I love that we try everything in Mzansi.
Will men be able to use any of your products? Asking for a friend! Lol
Of course! Men have hair as well, and it’s not necessarily that the products are for women only; it’s just that women tend to be the ones who put the most effort into their hair. But really, the products are for hair. Regardless of gender. Yes, this range is an ode to African women, but men have hair and can use it as well.
Last but not least, you’ve always been open about your own natural hair journey and how moisture was key to success. What are 3-5 simple tips everybody can apply to improve the condition of their hair?
- Keep it moisturised – especially for 4C hair. Our hair thrives off of moisture, so using products that increase and seal the moisture in hair is very important.
- Also, avoid overwashing hair because that strips the moisture.
- When you use protective hairstyles, ensure that they really are protective and that they are not causing more damage. Sometimes we get confused between the hairstyles that are damaging and the ones that are actually keeping your hair secure and locked in.