Social media timelines up and down the country have been dominated by Clicks. No, we don’t mean literal content clicks – as is often the case in the world of digital. We are talking about arguably the biggest brand faux-pas of 2020 and the viral aftermath which it has generated.
It all began when social media users discovered some unflattering images and captions of black women’s hair on the Clicks website and the reaction over the weekend has been intense to say the least. The brand was eventually forced to issue an apology:
The discussion rumbled on over the weekend but things took a dramatic turn on Sunday night as politician and EFF Commander in Chief Julius Malema issued a call to mobilise his troops. A noise would be made on Monday…
The EFF intervenes
From Vodacom to H&M, the EFF has made a name for itself as the party that represents the racially marginalised. When these types of race rows break out, it tends to be the EFF who are at the front lines of the response and this Clicks saga was no different.
On Monday morning, EFF members stormed the entrances of Clicks stores across the country and made their voices heard:
Other opposition parties have their say
It’s safe to say that not everybody believed that the EFF had taken the correct course of action in their bid to bring Clicks to task. Another opposition party, The DA, have gone as far as opening a case of inciting violence and destruction of property.
Do you think the EFF were within their rights to stage the protest against Clicks in the manner which they did on Monday? Share your thoughts and opinions by tagging us on social media!
