As KZN’s home of music, visual artists, events spaces and multiple hit telenovelas, Durban is a galaxy of enamouring talents. From those who break into the industry from their hometown to those who have uprooted themselves from other places in search of greener pastures, eventually cementing career-defining opportunities. The city has gained a reputation as a tourist destination and creative hotspot.
Primed to style and dress new-school innovators to the nines is COLORLESSKIIDS PLANET EUKORIIA, a local clothing company founded and directed by Celumusa “TCT” Cele, affectionately known as THE GENERAL. Established in 2018 and based in the heart of Durban, its mission is to serve the “KIIDS” of Africa through fashion and find meaningful ways to impact their sense of “SELF” and enhance the well-being and language of their respective lifestyles.
When CLSKDS designed and launched ALCHEMY PAIN, the first season of their minimalist yet nuanced fashion line, their sole purpose was to introduce the brand as an essential and everyday wear clothing line with an athleisure approach. They achieved this through manufacturing functional but high-resistance fabrics and classic silhouettes with a designer finish, creating a timeless feel that was still mindful of today’s code of ethics.
Their dynamic fashion house has launched their second clothing season aptly titled: “CAMPAIGN EUKORIIA”, serving as a brand reintroduction.
As a hybrid experience that manifests in three different ways, the well-curated discourse, through the brand, is a continuation of their undying love for classic silhouettes. However, they are also very particular in the functionality of the fabric and stature of the clothing, accentuating the complete look.
After much deliberation about what will be the staple design elements and how they will create room to express these ideas (without distorting the brand message to the COLORLESSKIIDS/COMMUNITY of EUKORIIA), this season has birthed a genderless collection tailored to communicate an aesthetic of intentionality.
CAMPAIGN EUKORIIA enforces the CLSKDS brand philosophy, which champions collective progression and the celebration of diversity achieved by this budding community. While central to the physical expression of EUKORIIA’s creativity through fashion, the clothing is merely a byproduct of the larger objective of the CLSKDS community. The goal is to restructure societal norms and advocate for ingenuity on all fronts.
Connect With CLSKDS