In the entertainment industry, when your one foot is in, getting your second foot in is easier, but reinventing yourself as a brand is no walk in the park, but Boity made it look like one. Although she is on some ‘baby steps’ with the raps, when it comes to reinventing yourself as a brand, her reinvention game kicks ass.
“Your new added title on your profile should come up first every time people think of you and only then you have perfectly mastered the art of reinventing yourself. When your ‘old title’ still comes up first when people think of you, you have not yet mastered the art of reinvention” If this quote by Champ Soldier doesn’t sum up what happens when we think of Boity at this very moment, then the sky is definitely not blue.
Right now, Boity ‘the rapper’ is what comes up first every time any person thinks of her, not Boity the actress, model, or presenter. Even on social media, people are not asking her about her next modelling, presenting, or acting gig. They are interested in knowing when to expect another single from her. Even though people loved the old Boity, right now nobody misses that Boity. We have all fallen in love with the new Boity and that screams success in how she reinvented herself as a brand.
She might have released only two singles thus far, but one can’t deny that she is one of the most talked about female rappers in the country. Without a shadow of doubt, when the subject matter is ‘reinventing yourself’, Boity can teach many a thing or two.