One of South Africa’s most lucrative cultural exports is amapiano and the proof is in the pudding – or custard in South Africa’s case!
Ghanian-Canadian singer, Luna Elle’s career has been rooted in R&B since her early days ofsinging. After the 2021 release of her R&B debut EP, L.O.V.E (Loss Of Valuable Energy), her reception in Canada and the United States have been favorable. As amapiano’s reach widened, her introduction to the genre was via curated playlists featuring the likes of Felo LeTee, whom she credits as an artist who drew her to the genre.
Since then, she’s spent time exploring the soundscape and seeking out talented artists to collaborate with in making amapiano music. Today Luna Elle will makes her first foray into the amapiano scene with the release of her single, “Crazy”, produced by UK based DJ Kwamzy and Durban, South Africa based Tonic Motion.
True to her R&B origins, Luna Elle and lyrics about love are not estranged. Thematically, the single is a continuation of her debut EP, a metamorphosis from being lamentatious after love to being free from it. “I can think a little bit clearer // And it’s easy for me to see // I was drunk all over your love baby,” she croons.
Intending to continue making amapiano music and in homage to the South African artists responsible for its international notoriety, Luna Elle says, “When you’re listening to amapiano, you’re not really thinking about things. You’re thinking about the beat, you’re thinking about how good the song feels. You’re not thinking about what happened today or what you’re going through at that moment.”