In the midst of one of the fastest Januaries I’ve experienced, somewhere in South Africa, there is a man who has seemingly reinvented a nuance of Pansula dancing in what I suspect is a celebration of payday week and of kissing goodbye the January cabbage diet. That man is none other than TOSS, with a record-breaking 1.3 million Twitter views for the #umlandoChallenge.
With only a few days to ponder about the shortest exclusive in the recent lifespan of Amapiano marketing, 9umba enlisted the talents of Mdoovar, TOSS, Sino Msolo, Sir Trill, Young Stunna, Lady Du, and Slade to give people “uMlando,” he soul food their bodies have been craving. However, the lady of the hour continues to prove that while many are called, few are chosen. Touching on the controversial song of the year debate, Lady Du owns the special part in any song you want to skip ahead to, securing her spot as my spirit animal for the weekend.
While “John Vuli Gate”, its booty-shaking counterpart, gave the ladies a free Virgin Active cardio workout, the ladies now get to feast their eyes on twerking gents making the most out of their untapped masculine flexibility.
The synopsis of uMlando, in Zulu tradition, is the science of knowing one’s ancestral roots. From 9umba right through to Slade, we trace the roots of what drives the Kasi visionary to pressa, pusha and phanda.
You have to be willing to be Mzekezeke taking Ja Rule to Tembisa. You have to hang with VW Polo owners – the controversial playboys – to do uMlando on their cars. You have to get to the root of what makes YOU that hustler who can flip R100 to R1000 for you to fully enjoy uMlando and its challenge.
uMlando is for the mogul in everyone, an incentive to work towards celebrating a goal or even what you have achieved but took for granted. uMlando is for the daring wild child who’s proud of where they are from. Mina ngintwana yaseMbali, wena?
Stream/Purchase Umlando Here
Connect with 9umba