South Africa is renowned for its creativity. It is how we tell our stories, and it often connects us to our past. However, the arts are severely under-recognized, under-supported and underfunded. Halls, one of the world’s most popular refreshing candies, is supporting the industry by partnering with one of SA’s best illustrators and street artists, Karabo Poppy, through the #BreatheForIt campaign, to mentor South African artists.
Through mentorship and curating design works in Braamfontein, the campaign will help young creatives materialize their captivating imaginations and achieve critical acclaim which stretches beyond fifteen seconds of fame. Following the success of the campaign, which originated in 2021, Hall became inspired to take it to the next level. This year, the team is back with the visual maestro, Karabo Poppy, to expand the Halls Breathing Spaces in the popular arts & culture space, Braamfontein.
The Breathing Space Masterclasses utilize a refreshing approach to stimulate creative minds, with Karabo Poppy, content creator Deji Dada and legal expert David Feinburg at the forefront of providing aspiring artists and creatives with the tools they need to fill the globe with South African originality. Additionally Halls and Karabo Poppy will give 9 promising artists the biggest canvas to showcase their talent. The selected artists will revitalize a blank space in Braam with their very own mural.
Nadia Mohamed, Marketing Director, Mondelez International says “Mzansi has plenty of talent, but it often goes unnoticed or unappreciated. We will provide the arts and design community with a platform and resources to create, design, and imagine using the power of menthol and mentorship through our Breathe For It campaign.”
Thembi Butelezi, Head of Equity and Marketing Strategy, Mondelez International adds “We are giving artists a chance to be noticed, and not just in the traditional art gallery sense. They’re going to take over the streets of Jozi, get a chance to make their mark in the art community and show rest of the world that Africa is the home of creativity.”
Halls aim to give you the conviction and determination to breathe for your passions and achieve your aspirations, whatever they might be. So go on, Mzansi: #Breatheforit #UngapheliUmoya
Follow our creative journey on halls_sa