Multi-talented South African Media Personality, rapper, model, actress, philanthropist and businesswoman, Boitumelo ‘Boity’ Thulo has revealed the new brand she has been developing for quite some time. In a grand Instagram fashion, she announced and soft launched her new hair extensions range called Be You By Boity.
Citing the celebration of celebrating multifaceted women who take charge of their destinies, own their individuality and push forward the notion of unlocking potential, Boity’s Hair Line range collaborates with trusted hair supply and delivery company Front Row Hair to cater to all delivery needs of customers.
Speaking about the new brand in an Instagram post, she wrote:
“I have never been prouder to launch my @beyou_byboity HAIR RANGE The BE YOU range is built around 3 core pillars:
- BE YOU – Products that celebrate whoever you want to be.
- QUALITY – You deserve quality. Invest in yourself. Invest in quality hair.
- TRUST – Reliable delivery, In collaboration with South Africa’s most trusted hair brand @frontrowhair.”
Sales will officially open on 30 July 2022. To bear witness to celebrity entrepreneurship unfolding in real time has set the benchmark for generational wealth and reshaped the idea of what is possible. Congratulations and well wishes are in order for the Mega Star, who’s etching her name in the glamour of history, one start-up at a time. Connect with Boity For More News.
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